You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Jess
This resource has had a profound impact on my confidence and career growth. I would highly recommend this to any Product Manager out there!
Kevin
I was recommended this resource by my manager to improve me work more cross-functionally with the product team - this has helped me a lot, and I particularly like the way they communicate quite abstract concepts.
Tony
This resource has had a profound impact on my confidence and career growth. I would highly recommend this to any Product Manager out there!